The Secret to Scaling Ad Campaigns (and Spying on Your Competitors) — Mitch Alomar | Second Bite Show
Most founders are afraid to invest in paid advertising — and Mitch Alomar knows exactly why. In this episode, Mitch explains the mindset shift that separates founders who scale with ads from those who keep burning money: stop judging a single ad and start tracking ROI across the entire campaign. He also reveals how to legally spy on your competitors’ ad strategies using free tools.
From the difference between Google Ads and Meta Ads for different types of leads, to why YouTube retargeting is one of the most underused and cost-effective strategies available today, this episode is a practical masterclass in modern paid advertising.
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About Mitch Alomar
Mitch Alomar is the founder of Alomar Leads, a paid advertising agency that helps businesses build and scale profitable ad campaigns. Mitch specializes in Meta Ads, Google Ads, and YouTube retargeting, and is known for helping founders overcome their fear of paid advertising by shifting focus to campaign-level ROI rather than individual ad performance.
What You’ll Learn in This Episode
- Why most founders fear paid ads — and the mindset shift that changes everything
- How to track ROI across an entire campaign instead of judging individual ads
- The difference between Google Ads and Meta Ads for consumer vs. B2B leads
- Why YouTube retargeting is one of the cheapest and most effective ad strategies available
- How to legally spy on competitors’ ad campaigns using the Facebook Ad Library
- The process Mitch uses to dial in profitable campaigns for his clients
About the Second Bite Show
The Second Bite Show is hosted by Clayton Turner — entrepreneur, investor, and founder of Leedly. Each episode features raw, unfiltered conversations with founders about what it really takes to build, scale, and exit a business.